[an error occurred while processing this directive] Audience Research Unit
The University of Waikato - Te Whare Wānanga o Waikato
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Audience Research Unit (ARU)


The Audience Research Unit aims to provide a forum for interrogating established audience research traditions within the humanities and social sciences. We address in our own practice the opportunities for new forms of qualitative and quantitative research into the contemporary mediascape, and our focus is on theoretically-informed, multi-disciplinary research activities. While the ARU is based within the Screen and Media Studies programme in the Faculty of Arts and Social Sciences, we have associates within other disciplines and faculties.